The Application of Ultra Micro Tags in Luxury Items Anti-counterfeiting
The luxury goods market has always been highly favoured by consumers for its unique brand charm, exquisite craftsmanship and excellent quality. However, with the prosperity of the market, counterfeit and shoddy luxury goods have emerged one after another, seriously damaging the brand image, consumer rights and interests as well as the healthy development of the market. Among many anti-counterfeiting means, as an emerging and highly potential technology, micro-labelling is gradually emerging, providing a powerful solution for anti-counterfeiting of luxury goods.
Principle and characteristics of micro-labelling technology
Technical Principle
Ultra-micro tags are mainly based on radio frequency identification (RFID) technology, through the chip and antenna work together to achieve data storage and transmission. The chip, as the core component, can store a lot of detailed information about the luxury goods, such as product model, production batch, production date, source of raw materials, production process, etc. The antenna is responsible for communicating with the external read-write device. The antenna is responsible for wireless communication with the external read-write device. When the ultra micro tag enters the sensing range of the read-write device, the read-write device can quickly and accurately read the information inside the tag and transmit it to the relevant system for verification.
Features
Tiny size: The tiny size of the ultra-micro tag can be easily attached to various parts of the luxury goods, such as the product surface, internal structure, packaging materials, etc., and almost does not affect the appearance and texture of the product. This feature makes the ultra-micro labels in the anti-counterfeiting application of luxury goods highly covert, which is difficult to be discovered and copied by counterfeiters.
High information capacity: Compared with the traditional anti-counterfeiting labels, ultra-micro labels have larger information storage capacity, which can record more detailed information about the luxury products and provide richer data support for product traceability and authenticity verification.
Strong encryption: Ultra micro tags adopt advanced encryption algorithms to encrypt the information stored in the chip to ensure the security and integrity of the information. Only through specific decryption algorithms and authorised devices can the information within the tag be read and modified, effectively preventing the information from being stolen and tampered with.
Convenient reading: Consumers and brand owners can easily read the information inside the ultramicro tags through special RFID reading and writing devices, such as mobile phone apps with external readers or fixed reading and writing devices in shopping malls, to achieve fast and convenient authenticity verification.
Application Process of Ultra Micro Tag in Luxury Goods Anti-counterfeiting
Production
In the production process of luxury goods, brand owners embed ultra-micro tags into specific positions of products or packages. For example, for high-grade leather goods, the ultramicro tag can be sewn on the inner layer of the leather; for jewellery, the ultramicro tag can be embedded in the metal base or inside the gemstone. At the same time of embedding the ultra-micro tags, the detailed information of the products, including raw material procurement information, production process parameters, quality testing data, etc., will be written into the tag chip. In this way, each luxury product is endowed with a unique ‘digital ID card’ from the source of production, providing the basis for subsequent anti-counterfeiting and traceability.
Sales link
When the luxury goods enter the sales channel, retailers can scan the products with RFID reading and writing devices to verify the authenticity and related information of the products. In shopping malls or boutiques, consumers can also scan the ultra-micro tags on the products through the mobile phone applications provided by the brands or the self-service enquiry devices in the shops to obtain detailed information about the products, including their origins, production processes, maintenance recommendations, etc., and at the same time, verify the authenticity of the products. This real-time and convenient way of enquiry not only enhances consumers’ trust in the product, but also improves the interaction between the brand and consumers.
After-sales link
In the after-sale stage of luxury products, the ultramicro labels also play an important role. When consumers need to repair, maintain or appraise the products, the after-sales service personnel can read the information in the ultramicro tags to quickly understand the basic situation and maintenance history of the products, which provides the basis for providing accurate after-sales service. At the same time, through the verification of the ultramicro tag, it can also effectively identify counterfeit products, avoid providing after-sales service for counterfeit products, and safeguard the reputation of the brand and the rights and interests of consumers.
With the continuous progress of technology and the gradual reduction of cost, ultramicro labels are expected to be more widely used in the field of luxury anti-counterfeiting. Meanwhile, with the in-depth integration of emerging technologies such as Internet of Things, blockchain and ultra-micro labels, the level of intelligence and information security of luxury anti-counterfeiting will be further enhanced. For example, the distributed storage and non-tampering of the information of the ultramicro labels can be achieved through blockchain technology, which will provide a more reliable guarantee for the traceability and anti-counterfeiting of luxury goods.